Project Overview

UW/UX Fuse Designathon / UW/UX Pick
Timeline: 8 hours (2024)
My Role: Product Designer, User Researcher

EcoBloom reimagines sustainable habits as a fun, community-driven challenge for students. The app tracks everyday eco-friendly actions—like recycling, saving energy, or reducing waste—and turns them into points that contribute to both personal progress and friendly competition. With a school community leaderboard and an interschool leaderboard, students can see their collective impact and stay motivated through shared goals. EcoBloom encourages long-term change by making sustainability engaging, social, and rewarding.

Problem Statement

User Persona

Habit Tracker

EcoBloom turns sustainable habits into a rewarding, gamified experience. Each eco-friendly action you complete earns positive feedback and moves you closer to measurable, tangible progress. Every task contributes to growing a new plant in your personal garden, helping you visually track your journey toward becoming more environmentally friendly in a fun and motivating way.

Leaderboard

EcoBloom’s leaderboards bring sustainability to life at both the school and interschool level. You can see how your community ranks, explore the eco-friendly actions students are taking, and feel motivated by the collective impact. It turns individual habits into a shared movement, making sustainability something everyone contributes to together.

Lessons Learned

Working on EcoBloom showed me how powerful gamification can be when it’s paired with real-world impact. I learned that students are far more motivated when sustainability feels fun, visual, and community-driven—not just a personal responsibility. By turning small eco-friendly actions into garden growth and collective leaderboard progress, I saw how design can transform habits into a shared movement. Ultimately, this project reinforced that encouraging environmental change isn’t just about tracking behavior—it’s about sparking pride, connection, and a sense of belonging around a common goal.